NEWS & EVENT
CEO Martha Tilaar Group Flies to Intercolor Budapest to Set the World 2024 Color Trend
In fashion and beauty industry, there are some points that can leads to a
trend. Trend will become a benchmark for enterprises to decide product
development and production. Not only matter for them, trend is also
important for customers to influence their buying decision. Color is one
of the trends that is most decisive on the industry, but who decide the
world color trend?
Color trend usually influence the color
selection in each seasonal collection. One of the oldest color trend
organizations is Intercolor that established since 1963. Now Intercolor
consists of 17 member countries, one of them is Indonesia, which
represented by Martha Tilaar Group, the only representative for
Indonesia at this event.
The latest, one of Martha Tilaar
Group’s contributions to world color trend determination is when on
November 15-17, Intercolor has just held the 60th congress the Creation
of the World Trend Colors for Autumn/Winter 2025/2026 in Budapest,
Hongaria. To represent Martha Tilaar Group, CEO Dr. Kilala Tilaar
attended the congress. With Hari Samsidin, creative team of Martha
Tilaar Group, and 16 representatives from other countries, Kilala Tilaar
involved in the formulation of color trends for Autumn/Winter
2025/2026. Act as the host is the Moholy-Nady University of Art and
Design (MOME), one of well-known and modern art and design univerities
in the world.
This congress is an annual meeting. The good news is
for 2024, Indonesia will be hosting the event for Spring/Summer 2026
color collection. Later, the 61st Intercolor Congress will be held in
Bali on Mei 2024.
Keep Beautifying Indonesia!