NEWS & EVENT
PT Martina Berto Tbk Records Positive Performance in 2024, Feels Optimist to Reach 17 Percent Growth in 2025
Jakarta (26/5) —Today, PT Martina Berto Tbk (MBTO), a pioneer of the
local wisdom-based beauty industry, held the Annual Meeting of
Shareholders (RUPST) for the year book that ended on December 31, 2024.
At the meeting, all the finances and the annual report were approved and
validated by the stakeholders.
In 2024, MBTO successfully
recorded gross profit Rp173.38 billion, a significant improvement
compared to the previous year, which was Rp145.79 billion. In the middle
of global dynamics and national economy challenges, company still
record positive growth and feel optimist to step in 2025. MBTO is
targeting 17% of net sales improvement, or around Rp507 billion in 2025,
from the realization of net sales of Rp431 billion in 2024.
As a
part of the sustainable growth strategy, the company will strenghten
marketing budgeting from 18.20% to 21.65%, followed by adjustments to
discount policies and efficiency in administration and general fees. The
2025 financial projection shows positive outlook with business profit
estimation at Rp37 billion (from the ratio towards net sales of 4.70% in
2024 to 7.33% in 2025), EBITDA at Rp50 billion (from the ration towards
net sales of 8.27% in 2024 to 9.88% in 2025), and net profit after tax
worth Rp15.8 billion (from minus 1.03% to positive 3.12%), reverse a
loss position of Rp4 billion that was recorded in 2024. The ratio of ROE
and ROA are also projected to significantly improve.
“We
believe that innovation and the courage to transform are the keys to a
sustainable business. 2025 will be an important moment for MBTO to
strengthen its position as a halal and natural cosmetic market leader in
Indonesia,” said Bryan David Emil, the President Director of PT Martina
Berto Tbk.
Supported by the power of legendary brands such as
Sariayu, Biokos, and Rudy Hadisuwarno Cosmetics (RHC), MBTO is not only
presenting beauty products but also prioritizing sustainability value,
women empowerment, and natural-based innovation.
MBTO’s
competitive advantages consist of a wide range of product portfolios, a
national distribution network, herb-based research and development, and
digital platform optimization like TikTok Shop, Shopee, and Tokopedia.
· Natural-based and halal-certified product innovation, based on Gen-Z trend.
· Export expansion to ASEAN and the Middle East
· Efficiency of supply chain and exchange rate hedging strategy
· Price adjustment and production process automation
MBTO is also strengthening the synergy of its business ecosystem through strategic business called PT Tara Parama Semesta, which manage the network of Martha Tilaar Shop (MTS) as the flagship retail experience, and PT Cedefindo, a cosmetic service manufacturer that has been trusted by more than 80% of Indonesian independent brands.
The performance improvement of PT Cedefindo and PT Tara Parama Semesta is expected to give contribution to the sustainable growth of MBTO on a consolidated basis. IMG