NEWS & EVENT
Martha Tilaar Group & Friends Go to Campus 2025 Starts from State University of Jakarta
.jpeg)
In
the book "Glow Economy: When Beauty Meets Business," written by five
cross-disciplinary figures: Kilala Tilaar, Bryan Tilaar, Bernard T.
Widjaja, Yuswohady, and Bagus Zidni Ilman Nafi, it is stated that the
local Indonesian beauty industry has exploded in the past five years.
The number of cosmetics companies has also increased by almost 22%. This
phenomenon is known as the Glow Economy.
In the glow economy
phenomenon, economic growth is driven by a self-care lifestyle, the need
for healthy and beautiful skin, and the drive to appear confident.
Seeing this opportunity, young beautypreneurs emerged, building brands
with a digital spirit, emotional connection, strong positioning, and a
commitment to sustainable and environmentally and socially responsible
business practices. From vegan skincare to underarm care, beautypreneurs
aren't just selling products, they're pushing boundaries.
Now,
anyone can build a brand. Anyone can shine. Delving deeper into this
phenomenon, Martha Tilaar Group and Friends are presenting an inspiring
event themed "Glow Economy" at several universities across Indonesia.
Martha Tilaar Group and Friends Go to Campus will provide a platform for
students to broaden their understanding of how beauty, business, and
sustainability are interconnected.
RANGKAIAN MARTHA TILAAR GROUP & FRIENDS GO TO CAMPUS AKHIRNYA DIMULAI!
We
start this inspiring journey of Martha Tilaar Go to Campus from Jakarta
State University (UNJ) on July 14–15, 2025. Carrying the theme Glow
Economy: Beautypreneurs Take the Lead, this inaugural event presented 7
founders of well-known Indonesian cosmetic brands in a talk show session
full of insight and entrepreneurial spirit, namely Dr. Kilala Tilaar
(Martha Tilaar Group), Titania Fairuskha (Raine Beauty), Muhammad
Emyranza (Smith), Priscilla Pangemanan (SASC), M. Hadiyatullah
(Brighty), Kezia Trihatmanto (ESQA), and Ahmad Rasheed (Bhumi).
The
talk show opened with beauty insights from Dr. Kilala Tilaar, who
discussed the latest trends in Indonesian natural active ingredients and
cosmetic formulations, as well as potential future trends. She also
shared Martha Tilaar Group's vision to build an Indonesian cosmetic
brand ecosystem through its PT Cedefindo business unit, thereby
fostering the emergence of more young beautypreneurs.
The talk
show opened with beauty insights from Dr. Kilala Tilaar, who discussed
the latest trends in Indonesian natural active ingredients and cosmetic
formulations, as well as potential future trends. She also shared Martha
Tilaar Group's vision to build an Indonesian cosmetic brand ecosystem
through its PT Cedefindo business unit, thus fostering the emergence of
more young beautypreneurs.
After that, the event continued with
two insightful Entrepreneurs Talk sessions, namely The Power of Purpose:
Building a Brand with Values and Narratives featuring Kezia
Trihatmanto, Ahmad Rasheed, and Titania Fairuskha, and From Disruption
to Domination: Growth Strategies for New Beautypreneurs featuring M.
Hadiyatullah, Muhammad Emyranza, and Priscilla Pangemanan as speakers.
Through
this activity, the Martha Tilaar Group aims to contribute to creating
an entrepreneurial ecosystem, particularly in the cosmetics industry,
that can inspire, empower, and open opportunities for Indonesia's young
generation to build their own brands and businesses.
Glow
Economy: Beautypreneurs Take the Lead concluded with the signing of a
Memorandum of Understanding (MoU) between the Martha Tilaar Group and
Jakarta State University. This collaboration marks the first step in
building synergy between industry and education, to jointly promote the
development of the potential, capacity, and resources of both parties.
Thank
you to everyone who participated in the Martha Tilaar Group &
Friends Go to Campus, especially UNJ friends who enthusiastically and
passionately followed the event until the end. See you at the next
Martha Tilaar Group & Friends Go to Campus event at the university.
Let’s Beautifying Indonesia!