NEWS & EVENT
Sariayu Martha Tilaar Features at the HYAS Exhibition at Ashta District 8
HYAS – Makeup Through The Ages exhibition concluded beautifully and captivatingly after a four-day run from September 3 to 6, 2026, at Ashta District 8, Jakarta. The HYAS Exhibition was Indonesia’s first exhibition dedicated to the history and evolution of makeup, initiated by two young Indonesian women: exhibition curator, Allysha Nila, and co-curator, Sissy Sosro.
Various legacy Indonesian brands, including Sariayu Martha Tilaar, contribute to the rich tapestry of Indonesian beauty, as insights to the young generation about the colorful history of the local cosmetics industry. For HYAS Exhibition, Sariayu showcases a variety of color trends through the ages; highlights include the captivating "Banda Naira" Color Trend collection and, of course, the Pusako Minang Color Trend collection—the flagship product that famously saved the Martha Tilaar Group during 1998 crisis.
Beyond showcasing the evolution of decorative makeup such as the Sariayu Color Trend, HYAS Exhibition also serves as a time capsule, allowing visiting beauty enthusiasts to browse vintage print magazines and view video footage documenting beauty trends through the decades.
Representing Martha Tilaar Group, CEO Dr. Kilala Tilaar attended the HYAS Exhibition on Sunday, September 6, 2026, to see the cosmetics collection. He arrived with Indonesian beauty industry legend, Dr.(H.C.) Martha Tilaar. Together, they enjoyed hearing firsthand accounts of the evolution of Indonesia's beauty landscape over the years, shared by Allysha Nila, Sissy Sosro, and HYAS Strategic Partnership Director, Ein Halid.
The collaboration with HYAS Exhibition marks a proud milestone for the Martha Tilaar Group, as enduring and becoming a significant part of the Indonesian beauty industry's history requires time and continuous innovation. Martha Tilaar Group hopes the HYAS Exhibition will serve as a platform to elevate the image of Indonesian Beauty (I-Beauty) and resonate with the younger generation. As Dr. Kilala Tilaar said during his visit, the exhibition can increase a love for domestic products among young people and drive the future growth of the industry—particularly the beauty sector—in Indonesia.
Congratulations on the successful hosting of the HYAS Exhibition – Makeup Through the Ages. Let’s keep Beautifying Indonesia! ?