NEWS & EVENT
Four Martha Tilaar Group Brands Featured at Jakarta X Beauty 2026
Jakarta X Beauty (JXB) remains one of Indonesia's largest beauty events.
Throughout the event, thousands of beauty enthusiasts attend and
purchase hundreds—or even thousands—of cosmetic products from various
brands, including those from the Martha Tilaar Group. This year, the
Martha Tilaar Group is once again participating in Jakarta X Beauty
2026. Represented by Martha Tilaar Shop, the Group’s four flagship
brands featured at JXB 2026 are Sariayu, Rudy Hadisuwarno Cosmetics,
Biokos, and Dewi Sri Spa.
Over the four-day period from Thursday
to Sunday, July 2–5, 2026, the Martha Tilaar Group booth—located at Hall
A L10—attracted significant attention and enthusiasm from JXB 2026
visitors. Promotional offers such as discounts of up to 50%, "Buy 2 Get
3" deals, and freebies proved to be highly effective draws.
In
addition to the enthusiasm of beauty enthusiasts, the visit by Martha
Tilaar Group CEO Dr. Kilala Tilaar and Founder Dr. (H.C.) Martha Tilaar
served as a morale booster for the on-duty Martha Tilaar Shop team. This
visit also drove a significant increase in sales at the Martha Tilaar
Shop compared to the previous year.
According to CNBC Indonesia,
Jakarta X Beauty 2026 featured approximately 400 beauty brands—70% of
which were local—and attracted around 120,000 visitors over its four-day
run. The Martha Tilaar Group's consistent participation in this B2C
exhibition organized by the Female Daily Network, shows the company's
support for the growth of Indonesia's beauty industry.
See you at Jakarta X Beauty 2027. Let’s keep Beautifying Indonesia!