NEWS & EVENT
Collaboration between Kampoeng Djamoe Organik Martha Tilaar and UKRIDA Encourages Farmers to Become Digitally Marketing-Savvy
A collaboration between Kampoeng Djamoe Organik (KaDO) Martha Tilaar and
Krida Wacana Christian University (UKRIDA) has once again taken place.
On Tuesday, June 30, 2026, the two parties conducted a community service
program—specifically an educational session for farmers in Sundawenang
Village, Sukabumi—focused on increasing the market value of agricultural
products through digital marketing. In addition to local farmers from
the area surrounding KaDO, students from SMA Taruna Nusantara, who were
currently undertaking an internship program in the village, also
attended the event.
The outreach event was opened by Bryan
Tilaar, CIC—President Director of PT Martina Berto Tbk, the parent
company of KaDO—followed by remarks from Dr. Diana Frederika, Dean of
the Faculty of Economics and Business at UKRIDA, and Rika Sri Derma,
Head of the Sundawenang Village PKK (Family Welfare Empowerment) team.
Two speakers presented at the event: Dr. Rintis Eko Widodo, who
encouraged farmers to enhance their digital marketing skills, and Drg.
Samuel, who broadened agricultural knowledge through insights on
fertilization methods.
Specifically, Dr. Rintis presented on
expanding marketing strategies for agricultural produce through digital
media. In the presentation, Dr. Rintis encouraged farmers to become more
tech-savvy to optimize the marketing of their harvests. Beyond
highlighting the marketing potential of digital channels, Dr. Rintis
also offered simple tips to make farmers' product photos look more
appealing on social media. Participants were then given time to practice
taking product photos themselves.
Meanwhile, Drg. Samuel also
shared insights regarding more efficient fertilization methods for
agriculture. According to him, by selecting the right fertilizer
products, agricultural yields can be maximized within a relatively
shorter timeframe.
As the facilitator, KaDO Martha Tilaar hopes
that this outreach program—conducted in collaboration with UKRIDA—will
prove beneficial to Indonesian farmers, particularly those in
Sundawenang Village, Sukabumi. Let’s keep Beautifying Indonesia!