NEWS & EVENT
Strengthening the Cosmetics Ecosystem & Expanding MSME Export Potential, PT Cedefindo Signs a Strategic MoU with the Malaysian Malay Commerce Council and ExportHub
Jakarta (9/7) — PT Cedefindo, a subsidiary of Martha Tilaar Group,
officially signed a memorandum of understanding (MoU) with the Malaysian
Malay Commerce Council (DPMM) and ExportHub Indonesia in an effort to
encourage cross-border synergy in the cosmetics and digital marketing
sectors.
The signing was carried out by Dr. Kilala Tilaar, CEO of
Martha Tilaar Group, Hisham Abdul Hamid, Chairman of the Malaysian
Youth Council DPMM, and Amalia Susilowati Prabowo, President Director of
ExportHub ID. The event took place in the spirit of collaboration to
strengthen regional business networks between Indonesia and Malaysia.
This
collaboration aims to expand the scope of cosmetics production,
strengthen digital marketing, and open up opportunities for other
strategic collaborations in accordance with the roles and capacities of
each party. According to Dr. Kilala Tilaar, "This collaboration
demonstrates the trust foreign companies have in Cedefindo's
capabilities. This is a crucial moment to strengthen relations with our
sister country and expand the reach of local and international business
promotions."
PT Cedefindo is a subsidiary of the Martha Tilaar
Group that has successfully developed its business model from a consumer
brand to an ecosystem brand. Based on the principles of empowerment,
inclusivity, and sustainability, Cedefindo empowers micro, small, and
medium enterprises (MSMEs) in the cosmetics sector. Supported by an
internationally recognized manufacturing system, Cedefindo has opened
export opportunities to 12 countries in the Asia Pacific and Latin
America, making Cedefindo a key player in the development of innovative
and competitive local brands.
Meanwhile, DPMM (Malaysian Malay
Business Council) is a business organisation led by Malay entrepreneurs
across sectors in Malaysia. Actively playing an active role in the
National Chamber of Commerce and Industry of Malaysia (NCCIM) and the
Malay business community, DPMM is known as the main guardian of the
Malay economy.
Until today, DPMM has 15 branches nationwide,
including in Sabah, Kuala Lumpur, Putrajaya, and Labuan, connecting the
broader business community through shared services, information, and
guidance. DPMM also offers extensive opportunities for Small and Medium
Enterprises (SMEs) and other industries, providing business networking,
entrepreneurial development, and business consulting services to the
community.
ExportHub Indonesia is a digital export platform that
supports SMEs through various services such as education, product
curation, business consulting, and access to global marketplaces.
ExportHub serves as a catalyst for local businesses to penetrate the
global market. Many local SMEs have become part of the ExportHub
ecosystem and have successfully exported their products to international
markets.
Through this MoU, the parties are committed to
actively strengthening Indonesia's export ecosystem, particularly the
MSME sector, which is the backbone of the national economy. They are
also committed to strengthening Indonesia's export foundation and
opening new opportunities for local brands to enter the international
cosmetics market.