About UsMartha Tilaar Group

Martha Tilaar Group begins from a small beauty salon established by DR. (H.C.) Martha Tilaar at a garage sized 4x6 meter in 1970. In 1981, the company called PT. Martina Berto was founded by Dr. HC. Martha Tilaar, (the late) Pranata Bernard, and Theresa Harsini Setiady, established the first modern factory on Jl. Pulo Ayang No. 3, Pulogadung Industrial Estate, which manufactures cosmetics and herbal medicine with brand "Sariayu-Martha Tilaar" for the first time. In 1986, the Company established a second modern factory on Jl. Pulo Kambing, Pulogadung Industrial Estate ("Pulo Kambing Factory").

What we have done#BeautifyingIndonesia

Martha Tilaar Group has developed its corporate branding management by regarding Martha Tilaar as a â€œhome brand merkâ€, from which the name NET â€“ I3 arising. NET stands for Natural, Eastern, Technology; I3 stands for Icon, Innovation and Institution.

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Indonesia Cosmetic Ingredients 2025 Opens and Begins with Innovation Zone 2025

News
14 May 2025

Indonesia Cosmetic Ingredients (ICI) 2025 has begun. ICI 2025 will be held for three days, namely May 14-16, 2025, in Hall D and A3 JIExpo Kemayoran, Jakarta. ICI is an exhibition and seminar that showcases various cosmetic raw materials, both from within and outside the country, organized by PERKOSMI (Indonesian Cosmetic Companies Association). This year, ICI carries the theme "Beauty, Innovation and Technology for the Future Trends" and will be a strategic forum for cosmetic industry players to establish business relations, learn about the latest innovations, and encourage the growth of the national cosmetic industry.

Understanding the Glow Economy: Indonesia’s New Economic Golden Opportunity

News
01 May 2025

Jakarta (30/4) – In recent years, the lifestyle landscape of Indonesian society has undergone a significant transformation. The pandemic has become a turning point that has shifted public priorities from symbolic consumption to more meaningful consumption: maintaining health, improving quality of life, and appearing more confident. Awareness of the importance of self-care, both physically and mentally, has skyrocketed, especially among the younger generation. They not only want to live longer, but also healthier, happier, and more “glowing.”

PT Cedefindo Presents Future Beauty Talk 2025 beyond Boundaries to a Sustainable & Wellbeing Driven Beauty Era

News
30 April 2025

Jakarta (30/4) – Understanding Gen Z Beauty Trends is crucial for any brand that looking to connect with this influential generation. For both established and new brands in the beauty industry, staying updated and ahead of the curve will help brands thrive in an increasingly competitive market. Martha Tilaar Group, through its subsidiary PT Cedefindo, presents the event “Future Beauty Talk 2025: Beyond Boundaries to a Sustainable & Wellbeing Driven Beauty Era” to share global insights in the beauty world.

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