About UsMartha Tilaar Group

Martha Tilaar Group begins from a small beauty salon established by DR. (H.C.) Martha Tilaar at a garage sized 4x6 meter in 1970. In 1981, the company called PT Martina Berto was founded by Dr. HC. Martha Tilaar, (the late) Pranata Bernard, and Theresa Harsini Setiady, established the first modern factory on Jl. Pulo Ayang No. 3, Pulogadung Industrial Estate, which manufactures cosmetics and herbal medicine with brand Sariayu Martha Tilaar for the first time. In 1986, the company built a second modern factory on Jl. Pulo Kambing, Pulogadung Industrial Estate (Pulo Kambing Factory).

What we have done#BeautifyingIndonesia

Martha Tilaar Group has developed its corporate branding management by regarding Martha Tilaar as a â€œhome brand merkâ€, from which the name NET â€“ I3 arising. NET stands for Natural, Eastern, Technology; I3 stands for Icon, Innovation and Institution.

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Through Sariayu, Martha Tilaar Group Celebrates Inclusivity on World Disability Day

News
03 December 2025

Some people associate beauty with perfection. However, beauty cannot be fully assessed objectively; rather, it is subjective. What one person considers beautiful may differ from another. This can be influenced by cultural background, experience, media influence, and, of course, personal taste. Whatever one's definition of beauty, Martha Tilaar Group believes that everyone has their own unique and compelling side. Every woman possesses a beauty worthy of appreciation.

PT Martina Berto Tbk to Receive PROAKTIF 2025 Award from BPOM RI for its Success in Developing Cosmetics SMEMs

News
01 December 2025

In line with the company's pillar Beauty Education, PT Martina Berto Tbk, one of Martha Tilaar Group's business units, is consistently committed to improve the capabilities and competitiveness of cosmetic MSMEs. This is the driving force behind PT Martina Berto Tbk's participation in the Collaborative MSME Foster Parent Program (PROAKTIF) organized by the Indonesian Food and Drug Monitoring Agency (BPOM RI).

Martha Tilaar's Organic Djamoe Village Joins the 2025 Simultaneous Rare Tree Planting Program

News
28 November 2025

In order to commemorate Indonesian Tree Planting Day which is celebrated every November 28, Thursday (27/11) Martha Tilaar Group through one of its business units, namely PT Martina Berto Tbk, participated in the 2025 Simultaneous Rare Tree Planting activity initiated by the Indonesian Rare Tree Forum. The 2025 Simultaneous Rare Tree Park activity was carried out at 53 planting points with the support of 64 collaborating institutions throughout Indonesia. On the island of Java alone, there were 24 points and 31 collaborating institutions involved in the 2025 Simultaneous Rare Tree Planting activity, one of which was the Martha Tilaar Organic Djamoe Village (KaDO).

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