About UsMartha Tilaar Group

Martha Tilaar Group begins from a small beauty salon established by DR. (H.C.) Martha Tilaar at a garage sized 4x6 meter in 1970. In 1981, the company called PT Martina Berto was founded by Dr. HC. Martha Tilaar, (the late) Pranata Bernard, and Theresa Harsini Setiady, established the first modern factory on Jl. Pulo Ayang No. 3, Pulogadung Industrial Estate, which manufactures cosmetics and herbal medicine with brand Sariayu Martha Tilaar for the first time. In 1986, the company built a second modern factory on Jl. Pulo Kambing, Pulogadung Industrial Estate (Pulo Kambing Factory).

What we have done#BeautifyingIndonesia

Martha Tilaar Group has developed its corporate branding management by regarding Martha Tilaar as a â€œhome brand merkâ€, from which the name NET â€“ I3 arising. NET stands for Natural, Eastern, Technology; I3 stands for Icon, Innovation and Institution.

Latest postsWhat's new?

Martha Tilaar Group Promotes Innovation and Sustainability in the Beauty Industry Through Future Beauty Talk 4.0

News
01 May 2026

Through one of its business units, PT Cedefindo, Martha Tilaar Group held Future Beauty Talk 4.0 with the theme “Beauty Reimagined: Biotech, Wellness & the Next Cosmetic Frontier” on Thursday, April 30th. This forum presented three experts in the beauty industry, namely Dr. Kilala Tilaar who is the CEO of Martha Tilaar Group and Global Beauty Expert as the keynote speaker, Maily Mustofa (Head of Research & Innovation Martha Tilaar Innovation Center), and Stacey Fraser (Product Development) from Catenbury University New Zealand. They discussed perspectives related to research, innovation, and development of global beauty products.

Glow Economy Beautypreneurs Take the Lead to Encourage Entrepreneurial Growth Among University of Indonesia Students

News
29 April 2026

Entrepreneurship is a driving force of the national economy. Through entrepreneurship, job opportunities can grow, unemployment can be reduced, and innovation and competitiveness can be fostered within society. Economic equality can also be achieved if the growth of entrepreneurship in Indonesia continues to increase. Martha Tilaar Group's commitment to support the growth of young entrepreneurs is more than just empty talk. It's demonstrated through its collaboration with Indonesian beauty founders to inspire entrepreneurship among students, including those from the Faculty of Nursing (FIK) at the University of Indonesia (UI).

Glow Economy Beautypreneurs Take the Lead to Promote Beautipreneurship at Trisakti

News
10 April 2026

Glow Economy: Beautypreneurs Take the Lead, presented by Martha Tilaar Group & Friends, has officially entered its second season. Last Thursday (April 9th), the Glow Economy Beauty Talk roadshow kicked off at Trisakti University in Jakarta. Around 300 students from various faculties of Trisakti University filled the 8th Floor Auditorium of Building D and enthusiastically participated in the event from start to finish.

Our Unit BusinessOur Unit Business