About UsMartha Tilaar Group

Martha Tilaar Group begins from a small beauty salon established by DR. (H.C.) Martha Tilaar at a garage sized 4x6 meter in 1970. In 1981, the company called PT Martina Berto was founded by Dr. HC. Martha Tilaar, (the late) Pranata Bernard, and Theresa Harsini Setiady, established the first modern factory on Jl. Pulo Ayang No. 3, Pulogadung Industrial Estate, which manufactures cosmetics and herbal medicine with brand Sariayu Martha Tilaar for the first time. In 1986, the company built a second modern factory on Jl. Pulo Kambing, Pulogadung Industrial Estate (Pulo Kambing Factory).

What we have done#BeautifyingIndonesia

Martha Tilaar Group has developed its corporate branding management by regarding Martha Tilaar as a â€œhome brand merkâ€, from which the name NET â€“ I3 arising. NET stands for Natural, Eastern, Technology; I3 stands for Icon, Innovation and Institution.

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Glow Economy Presented by Martha Tilaar Group at UNPAD, Attended by More Than 12,000 Students

News
13 August 2026

Glow Economy presented by PT Cedefindo (Martha Tilaar Group) arrived in Bandung on Wednesday, August 12, 2026. An Inspiring Talk by the Martha Tilaar Group enlivened the 2026 PRABU (Grand Welcoming Ceremony for New Students) event at Universitas Padjadjaran (UNPAD). More than 12,000 new UNPAD students from various faculties packed the Jati Padjadjaran Sports Hall (GOR) and participated in the series of activities with great enthusiasm.

Four Martha Tilaar Group Brands Featured at Jakarta X Beauty 2026

News
06 July 2026

Jakarta X Beauty (JXB) remains one of Indonesia's largest beauty events. Throughout the event, thousands of beauty enthusiasts attend and purchase hundreds—or even thousands—of cosmetic products from various brands, including those from the Martha Tilaar Group. This year, the Martha Tilaar Group is once again participating in Jakarta X Beauty 2026. Represented by Martha Tilaar Shop, the Group’s four flagship brands featured at JXB 2026 are Sariayu, Rudy Hadisuwarno Cosmetics, Biokos, and Dewi Sri Spa.

Collaboration between Kampoeng Djamoe Organik Martha Tilaar and UKRIDA Encourages Farmers to Become Digitally Marketing-Savvy

News
01 July 2026

A collaboration between Kampoeng Djamoe Organik (KaDO) Martha Tilaar and Krida Wacana Christian University (UKRIDA) has once again taken place. On Tuesday, June 30, 2026, the two parties conducted a community service program—specifically an educational session for farmers in Sundawenang Village, Sukabumi—focused on increasing the market value of agricultural products through digital marketing.

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