About UsMartha Tilaar Group

Martha Tilaar Group begins from a small beauty salon established by DR. (H.C.) Martha Tilaar at a garage sized 4x6 meter in 1970. In 1981, the company called PT Martina Berto was founded by Dr. HC. Martha Tilaar, (the late) Pranata Bernard, and Theresa Harsini Setiady, established the first modern factory on Jl. Pulo Ayang No. 3, Pulogadung Industrial Estate, which manufactures cosmetics and herbal medicine with brand Sariayu Martha Tilaar for the first time. In 1986, the company built a second modern factory on Jl. Pulo Kambing, Pulogadung Industrial Estate (Pulo Kambing Factory).

What we have done#BeautifyingIndonesia

Martha Tilaar Group has developed its corporate branding management by regarding Martha Tilaar as a â€œhome brand merkâ€, from which the name NET â€“ I3 arising. NET stands for Natural, Eastern, Technology; I3 stands for Icon, Innovation and Institution.

Latest postsWhat's new?

With Petra Christian University, Martha Tilaar Group & Friends Encourage the Emergence of Indonesian Beautypreneurs

News
20 October 2025

Petra Christian University (Petra CU) became the ninth campus visited by Martha Tilaar Group & Friends as part of the Glow Economy: Beautypreneurs Take the Lead Road Show (10/17). Held in the Auditorium of Building Q, 4th Floor, Petra Christian University, Surabaya, the talk show, themed "Together with Brand Founders, Ignite Your Spirit, Turn Passion into Real Action," featured four speakers: Bryan Tilaar, CIC (President Director of PT Martina Berto Tbk), Titania Fairuskha (Raine Beauty), Muhammad Emyranza (Smith Men Supply), and R.R. Retno Ardianti, Ph.D. (Vice Head of Doctoral Program and Management at Petra CU).

e Excitement of the Glow Economy at Semarang State University

News
10 October 2025

In the second week of October, Martha Tilaar Group & Friends returned to visit one of Indonesia's leading universities. Following the successful Beauty Talk Glow Economy at Parahyangan Catholic University in Bandung, Martha Tilaar Group & Friends visited Semarang State University (UNNES) this time (9/10). With the event titled "With Brand Founders, Ignite Your Spirit, Turn Your Passion into Real Action," the glow economy concept aims to encourage beautypreneurship among students, encouraging them to take the plunge into entrepreneurship, creating new jobs, and adding value to society, particularly in the beauty industry.

Glow Economy Encourages Entrepreneurship at Parahyangan Catholic University

News
07 October 2025

The inspiring talk show "Glow Economy: Beautypreneurs Take the Lead" recently visited Parahyangan Catholic University (Unpar) in Bandung (3/10). The event featured six speakers, founders of leading Indonesian cosmetics companies. They were Dr. Kilala Tilaar (Sariayu Martha Tilaar), Muhammad Hadiyatullah and Muhammad Raafi (Brighty), Tri Putra Salim and Darmanto Odwin (Smith), and Priscillia Pangemanan (SASC). Also present was Dr. Istiharini, CMA, CPM (Head of the Bachelor of Management Program at Parahyangan Catholic University).

Our Unit BusinessOur Unit Business