Martha Tilaar Group begins from a small beauty salon established by DR. (H.C.) Martha Tilaar at a garage sized 4x6 meter in 1970. In 1981, the company called PT Martina Berto was founded by Dr. HC. Martha Tilaar, (the late) Pranata Bernard, and Theresa Harsini Setiady, established the first modern factory on Jl. Pulo Ayang No. 3, Pulogadung Industrial Estate, which manufactures cosmetics and herbal medicine with brand Sariayu Martha Tilaar for the first time. In 1986, the company built a second modern factory on Jl. Pulo Kambing, Pulogadung Industrial Estate (Pulo Kambing Factory).
Read moreMartha Tilaar Group has developed its corporate branding management by regarding Martha Tilaar as a “home brand merkâ€, from which the name NET – I3 arising. NET stands for Natural, Eastern, Technology; I3 stands for Icon, Innovation and Institution.
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To raise the awareness of Indonesian beauty products, in the first
semester of this year, one of Martha Tilaar Group's brands, Sariayu
Martha Tilaar, launched the Sariayu Office to Office beauty class
program, that targeting office workers. The program aims to help boost
Indonesian women's self-confidence through personal care and beauty
treatments.
In accordance with the hope of the Founder of Martha Tilaar Group, DR. (H.C) Martha Tilaar, to contribute to improving the lives of farmers, in addition to being a center for the conservation of medicinal plants, cosmetics, and aromatherapy, the existence of Kampoeng Djamoe Organik (KaDO) Martha Tilaar located in Parungkuda, Sukabumi, also carries a greater mission, which to empowering Indonesian farmers.
To commemorate International Childhood Cancer Day 2026, which falls on February 15th, Puspita Martha International Beauty School, in collaboration with the Indonesian Foundation for Children with Cancer (YKAKI), held the Berani Gundul (Dare to Go Bald) 2026 event on February 15th. Held at the Senayan Multipurpose Building in Central Jakarta, the event demonstrated concern and empathy for children battling cancer who are struggling to achieve recovery.
