Building a Comfortable and Productive Working Environment, PT Martina Berto Tbk Applied 5R

In every company, a clean and tidy working environment is an important aspect to be implemented. Without it, there will be nonconducive workplace that leads to less productivity and higher inefficiency at work. As a manufacturing company, PT Martina Berto Tbk not only set quality standard for its production, but also for working environment in order to support employee’s performance. To build a comfortable and productive working environment, our company applied 5R culture (Ringkas - concise, Rapi - neat, Resik - clean, Rawat - maintain, and Rajin - diligent).

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Focusing on Excellent Target Achievement, Martha Tilaar Group Adopts 4DX

As one of the largest cosmetics companies in Indonesia, Martha Tilaar Group set a 4DX to be one of the company's right strategy to achieve excellent targets. 4DX is short for 4 Disciplines of Execution, a management concept that emphasizes four disciplinary attitudes that will lead to success in the execution of a strategy. 4DX was born based on Franklin Covey's survey of CEOs and 12,000 US workers. The survey results prove that the most difficult challenge in running the strategy is the execution. Found are four factors that cause execution failure, that is not knowing the target, do not know how to reach the target, do not measure its score (do not know when or where to stop) and inconsistency (responsibility) in reaching the target.

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Lean Six Sigma, PT Cedefindo’s Methode to Overcome Product Delay Order

In order to improve the quality of its service and the pleasantness for its customers, PT Cedefindo already had ISO 9001 in 2000, GMP (CPKB) from BPOM in 2002, ISO 22716 in 2014), and Halal sertification from MUI in 2014. More over, PT Cedefindo also doing some continued improvement, one of it is the the implementation of Lean Six Sigma methode to run the company.


The result of Lean Six Sigma in 2017 is significant. Recorded on April 2017, the average accomplishment from ordering to delivery process is 40,61 days or faster 4,38 days from the target, 45 days.

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ISO 9001 & ISO 14001 Implementation in Martha Tilaar Group

International Organization for Standarization or ISO is an independent international organization for standarization, which is a world federation for ISO member national standard associations. International standard that released by ISO, that more widely known and applied by organizations are ISO 9001 for quality assurance system and ISO 14001 for environment assurance system.

Since 1996, Martha Tilaar Group as one of the pioneer of national cosmetic companies in Indonesia, has been implementing Quality Management System ISO 9001 and Environment Management System ISO 14001. Some of Martha Tilaar Group subsidiaries which already have ISO 9001 and or ISO 14001 sertification are PT Martina Berto Tbk, PT SAI Indonesia, and PT Cedefindo. 

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