Appreciation and Expectation of Kilala Tilaar through CEO Talk in PT Cedefindo
The impact of the pandemic in the last 2 years has been felt by all industries and business groups, including the beauty industry. However, thanks to a fairly good performance in 2021 and in the first half of 2022, Martha Tilaar Group is optimistic that it can move forward. In this process, strategically there are 3 stages that are implemented, namely, survival mode, and then ready to take off, and take off stage. In the 2020 pandemic until the end of 2021, the company is in a survival strategy and is preparing to be ready to take off and this year it has entered the take off stage.
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