About UsMartha Tilaar Group

Martha Tilaar Group begins from a small beauty salon established by DR. (H.C.) Martha Tilaar at a garage sized 4x6 meter in 1970. In 1981, the company called PT. Martina Berto was founded by Dr. HC. Martha Tilaar, (the late) Pranata Bernard, and Theresa Harsini Setiady, established the first modern factory on Jl. Pulo Ayang No. 3, Pulogadung Industrial Estate, which manufactures cosmetics and herbal medicine with brand "Sariayu-Martha Tilaar" for the first time. In 1986, the Company established a second modern factory on Jl. Pulo Kambing, Pulogadung Industrial Estate ("Pulo Kambing Factory").

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What we have done#BeautifyingIndonesia

Martha Tilaar Group has developed its corporate branding management by regarding Martha Tilaar as a “home brand merk”, from which the name NET – I3 arising. NET stands for Natural, Eastern, Technology; I3 stands for Icon, Innovation and Institution.

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Latest postsWhat's new?

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PT Cedefindo to Participate in Indonesia Cosmetic Ingredients (ICI) Expo

This year Indonesia Cosmetic Ingredients (ICI) Expo was held again. With theme Innovation and Formulation Trend to Enhance the Rapid Growth of Indonesia Cosmetics Market, the 13th ICI Expo was held at JIExpo Kemayoran, Jakarta, on 29-31 May, 2024. Like on previous year, one of Martha Tilaar Group’s unit businesses, PT Cedefindo, is participated in this biggest cosmetics ingredients expo in Indonesia presented by Perkosmi.

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Indonesia to Host Intercolor Congress to Set World Color Trend

Bali (22/05) – Some cosmetic, interior design, outomotive, and textile industries are always waiting for the world color trend to be their latest inspiration to create innovation. For that, the color trend guide for the next two years officially annouced by Intercolor as the world non-profit institution twice a year, for the autumn/summer and fall/winter season to be exact. The result of color determination through Intercolor Congress which held twice a year will be used as a reference in various counties, including Indonesia.

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Kampoeng Djamoe Organik Martha Tilaar Group to Receive 11 Rare Plants Species from BRIN

Held at Kampoeng Djamoe Orgnahik Martha Tilaar, on Wednesday, May 8, 2024, Martha Tilaar Group received 11 rare plant species from BRIN. The plants are handed over directly by Dr. Andes Hamuraby Rozak, the Head of the Applied Botany Research Center of the National Research and Innovation Agency (BRIN), to the CEO of Martha Tilaar Group, Kilala Tilaar. The plants are Calliandra, Chestnut, Culilawan Bark, Rainbow Eucalyptus, Red Wood, Arabica Coffee, Fragrant Ginger, Red Meranti, Syzygium, Teijsmanniodendron, and Cassine, with a total plants 133 pieces. Later, these rare plants will be planted at Kampoeng Djamoe Organik Martha Tilaar in Parung Kuda, Sukabumi.

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