NEWS & EVENT
The CEO of Martha Tilaar Group Has Chosen Again as the Judge of In-cosmetics Awards 2024 Paris
One of the prestigious beauty events in the world,
In-cosmetics, was held again this year, on 16-18 April. Took place in
Paris, France, this event is one of the most-awaited events by
innovators and beautypreneurs all around the world because it’s a
platform where the beautypreneurs can meet innovation and cosmetics raw
material. Through In-cosmetics. They can get some insightful information
about the latest trends, insights, and innovations in the beauty and
formulation industry.
A session that is also anticipated in
In-cosmetics is the awarding session. This year, the In-cosmetics Awards
is giving appreciation to innovators from 7 categories which are the
Innovation Zone Best Ingredient Awards, Green Ingredient Award, Kenvue
Trusted Science Award, Sensory Bar Award, Make-Up Bar Award, Rising Star
Award, Sustainable Stand Award. Each year, this award will be given to
the most innovative innovator who combines the newest science along with
product features which gives significant advantages to producers and
end users.
For In-cosmetics 2024, the CEO and Chairman of
Corporate Creative and Innovative of Martha Tilaar Group, Dr. Kilala
Tilaar, has been chosen again to be one of the judges of the
In-cosmetics Awards. Before, he was the first Indonesian trusted to be
the judge for the event three times in a row (2018, 2019, & 2022)
for Innovation Zone & Spotlight On in In-cosmetics Asia and the
judge in In-cosmetics Global with other judges from abroad. This is an
honor to Martha Tilaar Group because In-cosmetics establishes a series
of assessment and assessment criteria to determine judges who are deemed
worthy and capable in their fields. At In-Cosmetics Global 2024’s
awarding session, Dr. Kilala Tilaar will be the judge for 2 categories
which are the Sensory Bar Award and Make-Up Bar Award. The Make-Up Bar
Award is an appreciation given to the best color cosmetics, meanwhile,
the Sensory Award is given to the best sensory innovation.
The
election of Dr. Kilala Tilaar as one of the judges at international
events such as in-cosmetics is not without reason. Through the company
that he leads. Kilala consistently elaborates on innovation, technology,
and Indonesia’s natural wealth, and came up with the idea of Clean
Beauty for products under PT Martina Berto Tbk flag, one of Martha
Tilaar Group’s unit business. Moreover, through Martha Tilaar Innovation
Center (MTIC), Kilala also develops and produces natural active
ingredients called Plantases Berto Extract that are made using
Indonesia's natural resources, and will be utilized for internal needs
and export. This is one of our efforts to reduce dependency on imported
raw materials because almost all domestic cosmetics products ingredients
are using it. In collaboration with Clariant, one of the biggest global
companies in the world that supply ingredients, PT Martina Berto Tbk
succeeded in spreading its wings to the global market. Salam Beautifying
Indonesia!