NEWS & EVENT
Prioritizing Indonesia Natural Resources-based Innovation, Kilala Tilaar Earns a Doctorate Degree
Bandung (2/10) – At the Graha Sanusi Hardjadinata Padjajaran University
Bandung, Kilala Tilaar does a doctoral promotion trial with a
dissertation research report tittles “Purchase Intention Model Based on
Product Innovation, Storytelling, Value Co-Creation and Farmer Empowerment in Indonesia Natural Cosmetic Products”. This dissertation
prepared as one of the requirements for completing studies to obtain a
doctoral degree in the Doctoral Program of Management Science, Business
and Economy Faculty of Padjadjaran University, Bandung.
On his
dissertation, Kilala Tilaar who is the CEO of Martha Tilaar Group,
construct an alternative purchase intention model that is useful for
developing natural-based beauty industry in Indonesia. He also deliver
his concern about Indonesia beauty industry that still depend on
imported raw materials and the importance of farmer and community
involvement in the industry. Kilala added that community empowerment
involved in the industry’s supply chain, could be the success key in
ensuring the sustainability of the company, while the counseling,
education, and development of farming communities are important to
produce good and standarized agricultural products to support
industrial needs. Beside that, Kilala is also emphasized the important of
education regarding knowledge and love of biodiversity and culture so
that people are aware of the potential of their nation and support their
love of domestic products.
On the dissertation that is also
published in the Journal of Law and Sustainable Development and the
Journal Supply Chain Management, Kilala explained that Indonesia as the
country with abundant biological wealth and authentic local wisdom has
incredible potential to fill a niche in the natural cosmetics trend
market. In that case, supported with innovation and scientific approach
to support product claim, Indonesia is considered to be able to rise
competitively. Indonesia with 30.000 plants species which 7.000 of them
are nutritious plants, has millions of recipes for health and beauty. Unfortunately, even though Indonesian natural resources very potential
for beauty industry, apparently 85% of the ingredients are still
imported to fulfill the productions needs. This is also become the
concern of Martha Tilaar Group.
Since the beginning, Martha
Tilaar Group committed to utilize Indonesian natural resources to produce
good quality product with economic value. The consistency and
innovation of our herbal and natural beauty products, was made by
exploring local wisdom, researching various kind of aromatic, cosmetic,
and medicine plants, and event cultivating the plants at Kampoeng Djamoe
Organil (KaDO) Martha Tilaar. The research of these Indonesia natural
ingredients has been done for a long time through Martha Tilaar
Innovation Centre (MTIC).
More than that, MTIC is also producing
and developing active natural ingredients, Placentacens Berto Extract
which using Indonesia natural resources, both for internal used and
export. This is one of our ways to reduce the dependency to imported
ingredients. Meanwhile, for export abroad, PT Martina Berto Tbk is doing
a collaboration with Clariant, one of well-known raw materials
companies in the world. This cooperation has been established since 2015
based on both companies antusiasm to intensify downstream market by
increasing product’s competitiveness.
Through his
dissertation and Martha Tilaar Group’s efforts, Kilala hopes that beauty
industry especially natural cosmetics market in Indonesia will be more
developed by utilizing Indonesia natural ingredients, increasing
awareness to farmer’s empowerment and embracing herbal farmer, and of
course to produce new innovation.
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For more information about Martha Tilaar Group, please visit:
Website: www.marthatilaargroup.com
Instagram: @martha_tilaar