NEWS & EVENT

#AlaminyaHalalUntukSemua, a Campaigne as Sariayu�s Halal Socialization

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Took place at D’Consulate, Central Jakarta, this press confrence attended by Chairwoman Martha Tilaar Dr.(H.C) Martha Tilaar, Vice Chairwoman Martha Tilaar Group Wulan Tilaar, board of director of Martha Tilaar Group such as Handiwidjaja, Bryan Tilaar, Samuel Pranata and Kilala Tilaar, Research and Development team of PT Martina Berto Tbk, respresentative of LPPOM MUI Ir. Muti Arintawati and Indonesia beauty enthusiasts. This socialization will become an important thing to Martha Tilaar Group, especially Sariayu, so everybody could see brand’s comittment and concistency in giving the best to its customers. And as a part of this socialization, Sariayu run #AlaminyaHalalUntukSemua campaign in its digital activations.

              

Said by Patricia Husada as General Marketing Manager of PT Martina Berto Tbk, the natural ingredients on Sariayu production has been pass through halal sertification process done by LPPOM MUI. In this case, some phases are needed to be fullfilled by Sariayu in order to get Halal Sertification. “Actually, Sariayu is already received Halal Sertification from LPPOM MUI years ago, but we think it’s important to socialize it again. And according to LPPOM MUI procedure, because PT Martina Berto Tbk already received Halal Assurance System three times in a row in 2016, Sariayu can skip audit process for the next 3 years,” says Patricia.

 

Quote from Ir. Muti Arintawati the Vice Director of LPPOM MUI, “Not all natural ingredients based product are halal product, because it is not imposible a product made from natural ingredients but proceed with alcohol. Therefore, to get a halal sertificate, a product should not only made of natural ingredients but also safe throughly from ingredients and process that considered as haram.” Hopefully, #AlaminyaHalalUntukSemua campaign will increase people awareness about the quality and natural ingredients on Sariayu products, from Sariayu Hijab Hair Care, Sariayu Putih Langsat Series, Sariayu Color Trend, to Sariayu Two Way Cake and Sariayu Lipstick.

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