NEWS & EVENT
Puspita Martha Collaborates with YKAKI to Show Solidarity for Children Cancer Fighters
To commemorate International Childhood Cancer Day 2026, which falls on
February 15th, Puspita Martha International Beauty School, in
collaboration with the Indonesian Foundation for Children with Cancer
(YKAKI), held the Berani Gundul (Dare to Go Bald) 2026 event on February
15th. Held at the Senayan Multipurpose Building in Central Jakarta, the
event demonstrated concern and empathy for children battling cancer who
are struggling to achieve recovery.
As stated by the Chairperson
and founder of YKAKI, Ira Soelistyo, this activity aims to raise public
awareness of childhood cancer. The hair-shaving action in #BeraniGundul
2026 is also a form of empathy and support for children who are cancer
survivors who are undergoing treatment. Not only held in Jakarta, this
activity was recorded to be held in 8 cities with different
implementation times, namely in Jakarta (February 15, 2025), Bandung
(February 8, 2026), Semarang (February 14, 2026), Yogyakarta (February
17, 2026), Riau (February 11, 2026), Makassar (February 15, 2026),
Surabaya (February 15, 2026), and Manado (February 15, 2026).
This
isn't the first time Puspita Martha participating in the Berani Gundul
program. Previously, the beauty school, which operates under the Martha
Tilaar Group umbrella, was also involved in the Berani Gundul event. As
in previous years, Puspita Martha brought in 20 competent hairdressers
to provide haircuts for participants supporting the Berani Gundul
movement.
Hopefully, the involvement of Puspita Martha
International Beauty School will be a small but meaningful form of
solidarity for children fighting cancer and hopefully this concern can
grow hope in their hearts.