NEWS & EVENT
With Petra Christian University, Martha Tilaar Group & Friends Encourage the Emergence of Indonesian Beautypreneurs
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Petra Christian University (Petra CU) became the ninth campus visited by
Martha Tilaar Group & Friends as part of the Glow Economy:
Beautypreneurs Take the Lead Road Show (10/17). Held in the Auditorium
of Building Q, 4th Floor, Petra Christian University, Surabaya, the talk
show, themed "Together with Brand Founders, Ignite Your Spirit, Turn
Passion into Real Action," featured four speakers: Bryan Tilaar, CIC
(President Director of PT Martina Berto Tbk), Titania Fairuskha (Raine
Beauty), Muhammad Emyranza (Smith Men Supply), and R.R. Retno Ardianti,
Ph.D. (Vice Head of Doctoral Program and Management at Petra CU).
Through
the talk show Glow Economy: Beautypreneurs Take the Lead that attended
by around 800 students, Martha Tilaar Group & Friends aims to raise
awareness among the younger generation to be fearless and confident
entrepreneurs, especially in the cosmetics industry, and encourage the
growth of beautypreneurs in Indonesia. The speakers shared stories of
their business journeys and strategic tips for building a brand,
focusing on business development, brand identity, and the synergy
between education and the business world.
What's also
interesting is that, in addition to the Glow Economy beauty talk, Petra
CU also held an exhibition of MSEs from the culinary, craft, and fashion
sectors at the Beauty Expo & Bazaar in Building Q, East Campus,
PCU. Petra's vision to encourage entrepreneurial growth aligns with the
Martha Tilaar Group's goal of empowering young people to not only rely
on job openings and becoming employees, but also empowering them to
maximize their potential as entrepreneurs, thereby creating jobs that
will benefit the wider community.
Thank you for the enthusiasm
of UK Petra students in participating in the Glow Economy:
Beautypreneurs Take the Lead activity. We hope this activity broadens
our knowledge and brings lasting benefits to the students, and fosters
collaboration between UK Petra and the Martha Tilaar Group.
Let’s keep Beautifying Indonesia!