NEWS & EVENT
PT Martina Berto Tbk Booked Significant Profit
PT Martina Berto Tbk has held Shareholders General Meeting (SGM) to report its book year that end up on December 31, 2016. This annual financial report has been received and already get the ratification and approval during the SGM. On this annual meeting, the company record the raise of net profit significantly which is 162,7% worth Rp8,81 billion and operation profit raised 315,1% worth Rp24,64 billion for 2016 book year period.
The company also saved cost price of sales 7,0% bigger than the declining sales, 1,3%. This saving caused by the effectivity of supply chain application. Meanwhile, spending for sales cost decrased 10,8%, compared from 2015 which is Rp276,41 billion to Rp246,53 billion that dominated by advertising, promotion, and exhibition, decrease 20,5% from Rp135,62 billion to Rp122,11 billion. The reduction here is to prioritized on the activities that impact directly to sales, advertising, promotion, exhibition, and another activities like beauty class.
After the General Meeting that attended by the shareholders, PT Martina Berto Tbk also held Public Expose attended by the media. On the Public Expose, Bryan Tilaar as President Director PT Martina Berto Tbk talk about PT Martina Berto Tbk strategy in first quarter. “It is true that there’s Fast Moving Consumer Goods decrease in the first quartal, but as corporate we try not to affected by it. We face it with moderate optimictic. For us, the opportunities from on target promotion will always open. We also will push the growth of our hero products like Sariayu Color Trend and Sariayu Hijab Hair Care Series,” says Bryan optimisticly.