About UsMartha Tilaar Group

Martha Tilaar Group begins from a small beauty salon established by DR. (H.C.) Martha Tilaar at a garage sized 4x6 meter in 1970. In 1981, the company called PT. Martina Berto was founded by Dr. HC. Martha Tilaar, (the late) Pranata Bernard, and Theresa Harsini Setiady, established the first modern factory on Jl. Pulo Ayang No. 3, Pulogadung Industrial Estate, which manufactures cosmetics and herbal medicine with brand "Sariayu-Martha Tilaar" for the first time. In 1986, the Company established a second modern factory on Jl. Pulo Kambing, Pulogadung Industrial Estate ("Pulo Kambing Factory").

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What we have done#BeautifyingIndonesia

Martha Tilaar Group has developed its corporate branding management by regarding Martha Tilaar as a “home brand merk”, from which the name NET – I3 arising. NET stands for Natural, Eastern, Technology; I3 stands for Icon, Innovation and Institution.

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Latest postsWhat's new?

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In Collaboration with South Korea Beauty Brand, Martha Tilaar Salon Day Spa to Launch Its Lates Facial Treatment


To Connect. To Collaborate. To Compete. These are three methods  that Martha Tilaar Group do to survive in market competition. Doing a collaboration with any parties who has similar vision and value with our company is our strategy so we could increase opportunity and profit. This time, collaboration is done by our one of unit businesses, PT Cantika Puspa Pesona. At the end of the year, in November to be exact, PT Cantika Puspa Pesona through its brand Martha Tilaar Salon Day Spa held collaboration with one of beauty brands from South Korea as the innovation for its facial treatment.

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To Appreciate the Cooperation, PT Martina Berto Tbk Held Suppliers Gathering

How Martha Tilaar Group is persisting until its 51 years is not only because of the internal team’s hard work but also because of good cooperation with external sides, such as suppliers. Therefore, Dr.(H.C) Martha Tilaar and CEO of Martha Tilaar Group, Kilala Tilaar, held Suppliers Gathering to appreciate the suppliers who have been cooperating with Martha Tilaar Group, especially PT Martina Berto Tbk, since a long time ago. 

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Sariayu Martha Tilaar to Support Lakon Indonesia Performance: Gantari, The Final Journey to Java as the Official Makeup & Hairdo

Jakarta (8/10) – After got chosen to do the makeup for more than 1.000 performers in the opening and closing ceremony of PON XX Papua 2021, Sariayu is trusted to support Lakon Indonesia Performance: Gantari, The Final Journey to Java, the peak event of Jakarta Fashion & Food Festival (JFFF) 2021.

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