Martha Tilaar Group begins from a small beauty salon established by DR. (H.C.) Martha Tilaar at a garage sized 4x6 meter in 1970. In 1981, the company called PT Martina Berto was founded by Dr. HC. Martha Tilaar, (the late) Pranata Bernard, and Theresa Harsini Setiady, established the first modern factory on Jl. Pulo Ayang No. 3, Pulogadung Industrial Estate, which manufactures cosmetics and herbal medicine with brand Sariayu Martha Tilaar for the first time. In 1986, the company built a second modern factory on Jl. Pulo Kambing, Pulogadung Industrial Estate (Pulo Kambing Factory).
Read moreMartha Tilaar Group has developed its corporate branding management by regarding Martha Tilaar as a “home brand merkâ€, from which the name NET – I3 arising. NET stands for Natural, Eastern, Technology; I3 stands for Icon, Innovation and Institution.
Read more
Martha Tilaar Group, through one of its business units, PT Martina Berto Tbk, recently received the 2025 Industrial Technology Pioneer Award (RINTEK), initiated by the Industrial Services Policy and Standardization Agency (BSKJI) of the Ministry of Industry (Kemenperin). After receiving this award five times, this year PT Martina Berto Tbk received the award in the Manufacturing Industry Product category.
Jakarta (12/9) — As a manifestation of its commitment to sustainability and environmental preservation, Martha Tilaar Group, through one of its cosmetic brands under PT Martina Berto Tbk, namely Sariayu, recently held a mangrove planting activity in the PIK Mangrove Ecotourism Area, North Jakarta. This activity is also part of Martha Tilaar Group's Beauty Green pillar which was held as a form of Corporate Social Responsibility (CSR) in order to commemorate Martha Tilaar Group's 55th anniversary.
The third Glow Economy: Beautypreneurs Take the Lead hosted by Martha Tilaar Group & Friends on Monday, August 25, 2025, received a warm welcome from University of Indonesia students and academics, particularly from the Faculty of Pharmacy. Featuring founders of leading Indonesian cosmetics companies, including Dr. Kilala Tilaar (CEO of Martha Tilaar Group), Ahmad Rashed (Co-Founder of Bhumi), Raisa Andriana and Titania Fairuskha (Founders & Co-Founders of Raine Beauty), Muhammad Hadiyatullah & M. Raafi (Founders of Brighty), Muhammad Emyranza (Founder of Smith), and Priscilla Pangemanan (Founder of SASC), this inspiring talk show, Science Meets Beauty: From Lab to Market in the Glow Economy, provided inspiration from the speakers' success stories in building businesses in the cosmetics industry.
