About UsMartha Tilaar Group

Martha Tilaar Group begins from a small beauty salon established by DR. (H.C.) Martha Tilaar at a garage sized 4x6 meter in 1970. In 1981, the company called PT Martina Berto was founded by Dr. HC. Martha Tilaar, (the late) Pranata Bernard, and Theresa Harsini Setiady, established the first modern factory on Jl. Pulo Ayang No. 3, Pulogadung Industrial Estate, which manufactures cosmetics and herbal medicine with brand Sariayu Martha Tilaar for the first time. In 1986, the company built a second modern factory on Jl. Pulo Kambing, Pulogadung Industrial Estate (Pulo Kambing Factory).

What we have done#BeautifyingIndonesia

Martha Tilaar Group has developed its corporate branding management by regarding Martha Tilaar as a â€œhome brand merkâ€, from which the name NET â€“ I3 arising. NET stands for Natural, Eastern, Technology; I3 stands for Icon, Innovation and Institution.

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Glow Economy Beautypreneurs Take the Lead to Promote Beautipreneurship at Trisakti

News
10 April 2026

Glow Economy: Beautypreneurs Take the Lead, presented by Martha Tilaar Group & Friends, has officially entered its second season. Last Thursday (April 9th), the Glow Economy Beauty Talk roadshow kicked off at Trisakti University in Jakarta. Around 300 students from various faculties of Trisakti University filled the 8th Floor Auditorium of Building D and enthusiastically participated in the event from start to finish.

Collaboration between Ciara Indonesia and PT Martina Berto Tbk in the Development of Authentic Indonesian Natural Ingredients

News
06 April 2026

Monday (6/4), Ciara one of Indonesia's natural-based skincare brands just launched a product called Ciara Kemangi Calming Body Salve. With Ocimoist® basil extract which is rich in antioxidants and anti-inflammatories, Ciara Kemangi Calming Body Salve is proven to lock in moisture more optimally, especially for dry, sensitive, or easily irritated skin conditions.

Sariayu Office to Office Beauty Class Program 2026 Begins

News
16 March 2026

To raise the awareness of Indonesian beauty products, in the first semester of this year, one of Martha Tilaar Group's brands, Sariayu Martha Tilaar, launched the Sariayu Office to Office beauty class program, that targeting office workers. The program aims to help boost Indonesian women's self-confidence through personal care and beauty treatments.

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