Martha Tilaar Group has developed its corporate branding management by regarding Martha Tilaar as a “blanket corporate brand”, from which the name NET – I 3 arising. NET stands for Natural, Eastern, Technology; I3 stands for Icon, Innovation and Institution.
The concept of NET highlights the uniqueness of the brand and business development concept, whereas its product range is enriched with eastern traditional values and is designed by the use of modern technology. The company strongly believes that the concept implementation benefits Martha Tilaar Group in gaining its competitive advantage in both local and global cosmetic industry. More than that the concept is objected to benefit the stakeholders, shareholders, employees, end consumers and the community as a whole.
The I 3 concept highlights the three basic elements on which all Martha Tilaar products are based.
Nature of a person’s beauty is like a flower that bursts each of its unique heavenly spirit from within, generating a perfect outer elegance and energizing the surroundingornare.
The Indonesian archipelago is enriched with various flourishing flora that is mutually integrating with the exotic cultures and ancient civilizations.
The Eastern Culture as multicultural in nature, is a blending of great world civilizations, perceives woman and beauty as a two-sided coin, whereas an everlasting natural beauty is a balance combination between inner and outer beauty.
Modern technology usage supports the experts in pouring any various ideas and innovations to create a design and high quality cosmetic products that hygienic
In ancient Javanese language, it is called Rupasampat Wahyabyantara. The concept of Rupasampat Wahyabyantara symbolized an ideal woman with the four handed Goddess Saraswati standing on a Lotus Flower. Her four hands are holding something that symbolic for knowledge, woman’s beauty, God’s faith, and harmony; whilst the Lotus Flower is a symbol of fortitude and moral strength.