Martha Tilaar Group begins from a small beauty salon established by DR. (H.C.) Martha Tilaar at a garage sized 4x6 meter in 1970. In 1981, the company called PT Martina Berto was founded by Dr. HC. Martha Tilaar, (the late) Pranata Bernard, and Theresa Harsini Setiady, established the first modern factory on Jl. Pulo Ayang No. 3, Pulogadung Industrial Estate, which manufactures cosmetics and herbal medicine with brand Sariayu Martha Tilaar for the first time. In 1986, the company built a second modern factory on Jl. Pulo Kambing, Pulogadung Industrial Estate (Pulo Kambing Factory).
Read moreMartha Tilaar Group has developed its corporate branding management by regarding Martha Tilaar as a “home brand merkâ€, from which the name NET – I3 arising. NET stands for Natural, Eastern, Technology; I3 stands for Icon, Innovation and Institution.
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As a form of support for inclusivity, Martha Tilaar Group certainly supports inclusive beauty. As written on Kompasiana, inclusive beauty is a concept that celebrates diversity in individual appearance and identity, rejecting narrow beauty standards. We agree that everyone, regardless of skin color, hair type, body shape, size, or gender identity, has the right to feel beautiful, attractive, and valued.
As a manifestation of Martha Tilaar Group's commitment to empowering communities, especially women, Kampoeng Djamoe Organik (KaDO) Martha Tilaar is once again collaborating with Krida Wacana Christian University (UKRIDA). Following ergonomics training and health checks for farmers last May, KaDO and UKRIDA are now holding community service activities in the form of ecoenzyme production training and stunting prevention training for children (17/7).
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We start this inspiring journey of Martha Tilaar Go to Campus from Jakarta State University (UNJ) on July 14–15, 2025. Carrying the theme Glow Economy: Beautypreneurs Take the Lead, this inaugural event presented 7 founders of well-known Indonesian cosmetic brands in a talk show session full of insight and entrepreneurial spirit, namely Dr. Kilala Tilaar (Martha Tilaar Group), Titania Fairuskha (Raine Beauty), Muhammad Emyranza (Smith), Priscilla Pangemanan (SASC), M. Hadiyatullah (Brighty), Kezia Trihatmanto (ESQA), and Ahmad Rasheed (Bhumi).
