Martha Tilaar Group Profile

Martha Tilaar Group is a leading company that produces and provides innovative and high-quality beauty products and services. With wide range sub-brand products under Martha Tilaar, this company offers a variety of beauty products suitable for women of all ages and income levels. Aside from creating beauty treatment products that use Indonesian traditional herbal ingredients and other natural plant extracts, Martha Tilaar Group also produces face treatment and body treatment products as well as cosmetics and hair care products designed for modern women.

The story of Martha Tilaar began with a simple step in 1970. Since then, the company has grown and expanded into an integrated world class company, with annual earning approximately recorded at Rp 600 million (US$75 million). The group has also exported its products to many countries around the world. Several brands of Martha Tilaar Group has also won prestigious awards and has been consistently reaching the highest level in increasing the community awareness on the brand’s presence. This shows the company’s commitment in producing high-quality beauty products especially for Asian women.

Martha Tilaar Group is the leader in color cosmetics (decorative and basic make up) with 10-18% of shares and owning about 11% of face treatment product market. Martha Tilaar products include cosmetics and self treatment (decorative products, basic make up, face, body and hair treatment products), herbal medicine and spa.

The mainstay products of Martha Tilaar Group include Sariayu, a beauty product with long history in Indonesian beauty market and is currently having the largest number of counters (decorative products, basic make up, face, body and hair treatment products and herbal medicine), Biokos (anti-aging face treatment), Caring Colours (decorative products and basic make up), Belia (splash cologne for teenagers), Berto Tea, Dewi Sri Spa (holistic spa products), Professional Artist Makeup (PAC, providing products and basic make up), Jamu Garden (herbal medicine, face and body treatment, and health products), Mirabella (decorative products) and Rudy Hadisuwarno Cosmetics (hair treatment products) which is under the license of Rudy Hadisuwarno organization.

Several other services from Martha Tilaar Group which is also a part of the chain are Eastern Garden Spa, Martha Tilaar Salon and Day Spa, dan Dewi Sri Spa. The services are delivered using Rupasampat Wahyabiantara, the concept of Indonesian traditional beauty treatment and spa with influences from ancient China and India.

Through this approach, Martha Tilaar Group is endeavored to take the realm of beauty trend worldwide with the basis of “back to nature” and “Eastern beauty”. Martha Tilaar Group also runs professional beauty training centers: Puspita Martha Beauty Schools, Bali Sari Spa Training Center, and Cipta Busana Martha which is marketing Indonesian traditional clothes.