About UsMartha Tilaar Group

Martha Tilaar Group begins from a small beauty salon established by DR. (H.C.) Martha Tilaar at a garage sized 4x6 meter in 1970. In 1981, the company called PT Martina Berto was founded by Dr. HC. Martha Tilaar, (the late) Pranata Bernard, and Theresa Harsini Setiady, established the first modern factory on Jl. Pulo Ayang No. 3, Pulogadung Industrial Estate, which manufactures cosmetics and herbal medicine with brand Sariayu Martha Tilaar for the first time. In 1986, the company built a second modern factory on Jl. Pulo Kambing, Pulogadung Industrial Estate (Pulo Kambing Factory).

What we have done#BeautifyingIndonesia

Martha Tilaar Group has developed its corporate branding management by regarding Martha Tilaar as a â€œhome brand merkâ€, from which the name NET â€“ I3 arising. NET stands for Natural, Eastern, Technology; I3 stands for Icon, Innovation and Institution.

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Martha Tilaar Group & Friends Participate in Brawijaya University's Glow Innovation Talks

News
14 May 2026

In partnership with Universitas Brawijaya, Malang, the Glow Economy: Beautypreneur Take the Lead event that presented by Martha Tilaar Group & Friends was featured in the Glow Innovation Talks program held on Wednesday, May 13, 2026, at the Universitas Brawijaya Auditorium. Glow Innovation Talks serves as a strategic forum bringing together academics, innovators, industry players, and creators to collectively propel the downstreaming of Indonesian innovation to the next level.

Martha Tilaar Group Participates in Indonesia Cosmetics Ingredients 2026

News
07 May 2026

Indonesia Cosmetics Ingredients (ICI) 2026 has officially kicked off. Over the course of three days (May 6–8, 2026), the event features a B2B exhibition, scientific seminars, an innovation zone, and the Best Ingredients Awards. The opening of ICI 2026 was marked by a ribbon-cutting ceremony led by Sancoyo Antariksa, Chairman of PERKOSMI. The Martha Tilaar Group is once again participating in ICI 2026, with PT Cedefindo appearing as an exhibitor in Hall A3.

Indonesia Cosmetics Ingredients 2026 Presents Innovation Zone 2026 Best Ingredients Awards

News
07 May 2026

Indonesia Cosmetics Ingredients (ICI) 2026 offers more than just exhibitions and scientific seminars. To recognize the use of innovative raw materials, PERKOSMI is also hosting the ICI Innovation Zone 2026 Best Ingredients Award as part of the event's opening program (May 6). This award honors companies and innovators who have successfully developed active ingredients, functional ingredients, and innovative cosmetic products that make a significant impact on the cosmetics industry.

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