Martha Tilaar Group begins from a small beauty salon established by DR. (H.C.) Martha Tilaar at a garage sized 4x6 meter in 1970.
The company was founded in 1977 by Dr. HC. Martha Tilaar, (the late) Pranata Bernard, and Theresa Harsini Setiady.
In 1981, the company established the first modern factory on Jl. Pulo Ayang No. 3, Pulogadung Industrial Estate, which manufactures cosmetics and herbal medicine with brand "Sariayu-Martha Tilaar" for the first time.
In 1986, the Company established a second modern factory on Jl. Pulo Kambing, Pulogadung Industrial Estate ("Pulo Kambing Factory").
Launching the latest decorative cosmetic, Sariayu introduce its 30th color trend on Februari 4, 2016. From Papua, now Sariayu is inspired by the beauty of Gunung Krakatau, Lampung, as the new color trend. This 2016 trend called Sariayu Color Trend 2016 Inspirasi Krakatau