About UsMartha Tilaar Group

Martha Tilaar Group begins from a small beauty salon established by DR. (H.C.) Martha Tilaar at a garage sized 4x6 meter in 1970. In 1981, the company called PT. Martina Berto was founded by Dr. HC. Martha Tilaar, (the late) Pranata Bernard, and Theresa Harsini Setiady, established the first modern factory on Jl. Pulo Ayang No. 3, Pulogadung Industrial Estate, which manufactures cosmetics and herbal medicine with brand "Sariayu-Martha Tilaar" for the first time. In 1986, the Company established a second modern factory on Jl. Pulo Kambing, Pulogadung Industrial Estate ("Pulo Kambing Factory").

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What we have done#BeautifyingIndonesia

Martha Tilaar Group has developed its corporate branding management by regarding Martha Tilaar as a “home brand merk”, from which the name NET – I3 arising. NET stands for Natural, Eastern, Technology; I3 stands for Icon, Innovation and Institution.

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Latest postsWhat's new?

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Company Regeneration, Martha Tilaar Group to Appoint New CEO

Last Monday (27/07), Martha Tilaar Group is entering its new phase.  After nine years led by Handiwidjaja, now Kilala Tilaar has officially appointed as the new CEO of Martha Tilaar Group by Dr. (H.C) Martha Tilaar. This appointment based on some of the considerations, one of the reasons is because Kilala considered has successfully lead Martha Tilaar Group’s unit business, PT Cedefindo. His new role to lead the company is also the real manifestation of company regeneration as one of the strategies to be more competitive in this rapid era.

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To Fulfill Customer’s Needs, PT Martina Berto Tbk to Quick ‘N Fresh Hand Gel

In the middle of Covid-19 issue, hand sanitizer becomes one of the items that always brought by everyone. Whenever people do their routine outside, they will bring hand sanitizer on their bag or vehicle so they stay hygiene and healthy. Hand sanitizer is one of the alternatives to substitute hand washing mandatory that is effective to keep hand clean and also helps to reduce Covid-19 spreading risk. Knowing this opportunity and needs, PT Martina Berto Tbk is launching its latest hand sanitizer product, Quick N’ Fresh Hand Gel. 

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LPPOM MUI Gives Appreciation to PT Martina Berto Tbk as the Pioneer of Halal Beauty Product

To appreciate the commitment of a company to always implements Halal Guarantee System, the Indonesian Food and Drug Authority (FDA) MUI is giving an appreciation to some of the companies which consistently implementing Halal Guarantee System very well. There is ten business category that received the appreciations, which are instant food, cosmetic, medicine and supplements, restaurant, catering, service, flavor/fragrance, slaughterhouse, SME, and other categories.

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