NEWS & EVENT
PT Cedefindo Presents Future Beauty Talk 2025 beyond Boundaries to a Sustainable & Wellbeing Driven Beauty Era
Jakarta (30/4) – Understanding Gen Z Beauty Trends is crucial for any
brand that looking to connect with this influential generation. For both
established and new brands in the beauty industry, staying updated and
ahead of the curve will help brands thrive in an increasingly
competitive market. Martha Tilaar Group, through its subsidiary PT
Cedefindo, presents the event “Future Beauty Talk 2025: Beyond
Boundaries to a Sustainable & Wellbeing Driven Beauty Era” to share
global insights in the beauty world.
This event presents
keynote speaker Dr. Kilala Tilaar, CEO of Martha Tilaar Group who is
active as a judge at various international beauty events such as
In-cosmetics, Cosmoprof and as a member of the Intercolor organization,
guest speakers Maily, S.Si., M.Biomed (Head Research & Innovation
Martha Tilaar Innovation Center), Christian Paquio (Business Director –
Philippines & Indonesia- Mintel), and young beautypreneurs; M
Hadiyatulah (Brighty), Rushka from Raine Beauty, and Emyranza (Smith).
On
this occasion, Dr. Kilala Tilaar shared reviews and insights on the
development of world beauty trends for the next one to three years.
According to Kilala, solid cosmetics will be one of the trends that will
continue to boom. In 2024 alone, its value reached $2.6 billion and is
projected to reach $5.0 billion in 2033, growing at 7.6% at a compound
annual growth rate (CAGR).
Solid Cosmetics are not just a trend
but are expected to be part of a broader movement towards sustainability
in beauty. This is because solid cosmetics are an environmentally
conscious alternative to traditional water-based beauty products. Solid
cosmetics are popular — especially among Gen Z — because of their
sustainability and practicality. Currently, the types of solid cosmetics
are increasingly developing, ranging from facial cleansers &
moisturizers, foundations, primers & highlighters to perfumes,
deodorants & SPF sticks.
In addition to Solid Cosmetic,
Neurobeauty is also expected to become a trend. Neuroscience cosmetics
itself is an innovative field that combines skincare, personal care, and
neuroscience to improve emotional well-being and skin health. The Key
Ingredients in Neurocosmetic products are generally GABA (to relax
muscles and calm the brain nerves), CBD (reduce stress, help balance the
skin), Adaptogens (for example; Ashwagandha, helps the skin handle
stress), Neuropeptides (communicate with nerves to improve skin
function), Fragrance & Texture (designed to influence mood through
the senses).
This year the baby care market is also booming and
is projected to reach USD 217 billion by 2030, especially in
Asia-Pacific, North America, and Europe. This phenomenon is driven by
urbanization, rising incomes, and a new generation of tech-savvy,
health-conscious, and environmentally conscious parents. Brands are
innovating to meet the growing demand for safer, smarter, and more
caring baby and environmental baby products.
Not only baby products, products for the elderly are also predicted to boom.
Longevity
in beauty is about supporting skin and health holistically to age well,
naturally, and confidently. Rather than fighting aging, the trend of
anti-aging products will focus heavily on prevention, health, and smart
skincare to maintain skin's radiance and vitality over time, combining
science and technology to promote long-term skin health. One of the most
sought-after anti-aging products in 2025 is Sun Care products.
In
its development, Sun Care is no longer just about SPF but is also
multi-functional, has an environmentally friendly concept, and skin
protection that is in line with modern lifestyles and values. Sun Care
products now include skincare benefits such as hydration, anti-aging,
and skin barrier, with ingredients such as niacinamide and antioxidants.
Not only that, the preparations are now diverse, such as serums,
sticks, oils, and powders—designed for ease, reapplication, and use on
the go. The formulations are also inclusive, designed to suit all skin
tones, without white cast, and offer colored or mineral-based options.
To
create products that suit the passions, desires, and needs of Gen-Z and
Alpha, as well as following trends, Martha Tilaar Group through PT
Cedefindo is committed to providing good services for national and
international beauty industry players.
PT Cedefindo is a subsidiary of Marta Tilaar Group that specializes in producing and packaging makeup, decorative, personal care, perfume, aerosol, and herbal products. Listed as the Top 3 Contract Manufacturing in Indonesia, PT Cedefindo also has a team of experts who can provide insight and advice on product trends, design, packaging, and formulas. Products made at PT Cedefindo have undergone efficacy and safety tests at both the Martha Tilaar Innovation Center (MTIC) and accredited independent laboratories.
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For more information about PT Cedefindo, please visit:
www.cedefindo.co.id
Instagram: cedefindo.id IMG