Optimistic, PT Martina Berto Tbk Shares Its High-Profit Projection

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PT Martina Berto Tbk has successfully held an Annual General Meeting of Shareholders to report the book year that ended on December 31, 2020, yesterday. The annual financial report has been received well, get ratification and approval in the Annual General Meeting of Shareholders.
 
At the meeting, the Board of Directors is reporting the performance of PT Martina Berto Tbk in 2020 which focuses on digital channels and it made the brands received a Digital Popular Brand Award from Info Brand in 4 categories, face mask, whitening cream, moisturizer, and compact powder. Meanwhile, the sales report shown that Covid-19 and community activity restriction policy has lowered the buying power of the market for cosmetics products. In 2020, the company record Rp295 billion sales value, which significantly decreased from the net sales in 2019 which is Rp537 billion. 
 
The good news is the company managed to control its budget for inventory from Rp104 billion to Rp96 billion, accounts receivable from Rp180 billion in 2019 to Rp67 billion in 2020, and discount from 22,00% to 20,26%. Related to bank debt, to increase bank trust, PT Martina Berto Tbk not only pays off its debt but also revaluation its assets to raise equity which will bring significant improvement to quick ratio, current ratio, total liability/equity, total liability/total asset, debt/total assets, debt/equity in 2020. 

In 2021, the company sees that the condition of the market still hasn’t yet been fully normal although the index of customer trust is getting better along with the vaccination program and community activity restriction policy that have been loose by the government. The company is projecting the net business profit Rp87 billion and profit before tax Rp71 billion (highest profit in company history), Return On Capital Employed (ROCE) 14,53%, Return On Assents (ROA) 8,51%, and Return On Equity (ROE) 13,70% that wished can increase 20% of net sales growth compared to last year by implementing some strategic steps such as adaptive, focus on the digital channel, packaging design rejuvenation, profit improvement, distribution development, supply chain improvement, and cash flow. 
 

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