NEWS & EVENT

To start its first quarter of 2021 with business development and to strengthen the product distribution in the pharmacy channel, PT Martina Berto Tbk holds collaboration with PT Penta Valent, one of the largest distributors in Indonesia. In this cooperation, PT Martina Berto Tbk will distribute its products including cosmetics, skincare, and herbal through PT Penta Valent networks that has 34 branches and provides good service to all areas of Indonesia.

PT Penta Valents is not a new player in the distribution industry. Was established in September 1968 and known as a pharmacy, medical, and health/cosmetic products distributor in Indonesia, PT Penta Valent supplies medicines to more than 14.988 pharmacies, 4.536 drugstores, and 1.325 hospitals, not to mention health/cosmetic products that distributed to more than 27.918 outlets, with more than 70.000 active customers.

According to Kilala Tilaar as the CEO of Martha Tilaar Group, PT Martina Berto Tbk feels enthusiastic about this collaboration. With such large networks and market that owned by PT Penta Valent, PT Martina Berto Tbk optimist their products will be more reachable by their loyal customers. “We always do our best to respond to the change and growth that happened in the market. Therefore, we see this collaboration with PT Penta Valents as a good opportunity for us to innovate, to catch and reach a wider market,” said Kilala. Even though this strategic cooperation, PT Martina Berto Tbk is targeting a business growth worth 36 Billion for this year.   

Not just to expand its business, this collaboration also becomes a momentum for Martha Tilaar Group to strengthen its herbal product line through the launching of Berto ImunKu, a liquid sachet immunomodulator product. This product launching becomes one of the business strategies of the company, considering the high demand of the market for herbal or medicine to boost immunity so they keep healthy in this pandemic.

Berto ImunKu is expected to be a solution for people who looking for practice and safe herbal drink to maintain their health. Just like other PT Martina Berto Tbk’s products, Berto ImunKu is formulated using Indonesian herbs, proceed with hygiene and modern technology, safety and efficacy tested by Martha Tilaar Innovation Center (MTIC) and other accredited independent laboratories.

 

“We hope PT Penta Valent will help ImunKu faster and evenly distributed so our customers could get the products easily,” said Kilala. “We also hope both companies’s value and selling point will have good synergy and integrated to be positive power that will give good benefits and strengthen each other business.”