Martha Tilaar Group to Receive ICMA 2020 


On its 50th anniversary, Martha Tilaar Group received a special appreciation from Indonesia Content Marketing Awards (ICMA) 2020 for The Best In-House Magazine in Private Sector. ICMA is a prestigious event held by Grid Story and Grid Voice as part of Kompas Gramedia, who gives appreciation to innovation and creative brands or institutions in Indonesia who run their marketing content activity through digital platforms. In the previous year, Martha Tilaar Group also gets nominated and received second place in the same category. 

The winners of ICMA 2020 announced at Indonesia Content Marketing Forum (ICMF) 2020 that held for the first time online for three days from September 8 to September 10, 2020, and the awarding ceremony held on October 14, 2020, at Griya Cipta Wanita, PT Martina Berto Tbk.  This awards handed by Sigit Triwahtu as the judge of ICMA 2020 to Bryan Emil Tilaar, the President Director of PT Martina Berto Tbk.

Bryan expects that this ICMA 2020 will encourage Martha Tilaar Group to evolve and keep delivering useful information for people through an in-house magazine. According to him, Martha Tilaar Group will always increase the content and design quality of Beauty News, the in-house magazine of Martha Tilaar Group, to make it look more modern and engaging. Digital transformation also one of the ways to be relevant to the trend. This improvement will happen with good relationships and collaboration between Martha Tilaar Group and Kompas Gramedia.